Executive - Business Development/General Trade (2-12 yrs)

Roles and Responsibilities & Key Deliverables

Sales Focus

- Ensure achievement of monthly, quarterly and annual agreed Sales targets within laid down business terms

- Sales target setting and monitoring for Distributors, TSI's at a beat level

- Monitor Actual Sales and mid-course corrections and inputs to reduce variance against expectations

- Sales projection for distribution business

- Area & Business Planning

- Identify potential Areas & appoint distributors in line with business strategy

- Plan & allocate ISR's basis market potential

- Formulate & execute the secondary sales plan - Area wise, distributor wise, Brand wise, SKU wise

- Conduct JCM's for all TSI's every month and review area performance

Distribution Management

- Ensuring quality of market coverage through effective use of TSI and distribution network

- Develop and ensure implementation of Distribution plan across distributor territories

- Ensure category availability, visibility & freshness (Stock rotation)

- Ensure that the TSI's are servicing the market for breakages & stock destruction

- Formulate and ensure implementation of trade & consumer promotion plans

- Support micro marketing/ customer activation initiatives planned for the area.

- Competition tracking & providing inputs to the ASM

Distributor Management :

- Educate and train the distributors on DMS systems & processes

- Ensure optimal stocking levels and high billing efficiency for all distributors

- Ensure distributor compliance to agreed service levels & credit terms

- Review distributor financial health (pipeline and outstanding)