At Poonawalla Fincorp we have embarked upon an exciting journey towards becoming a diversified technology enabled NBFC in India focusing on risk calibrated growth with customer centric approach.
We are looking for people with Digital Mindset, Take Ownership, Ability to Influence Stakeholders & can quickly Adapt & Change.
For more information about our organization, Please visit our website - www.poonawallafincorp.com
Role and Responsibilities :
1. Develop and execute PR plan:
- Align with Corporate PR agency for all external messaging in sync with overall marketing plan.
- Establish brand proposition in the minds of stakeholders by driving visibility for the brand and its businesses in the media.
- Plan Stories to influence media and gain higher brand's share of voice.
- To design PR strategies for positively leveraging notable developments within organization
- Encourage, lead, inculcate & Influence others to have PR best practices in the organization.
2. Leadership Branding:
- To identify industry trends and pitch stories to drive thought leadership.
- To craft PR positioning for the brand and guide spokespersons' interaction with media
- Event participation & Other speaking opportunities for CXOs
- Identify, plan and execute selective & suitable sponsorship opportunities to promote brand to the target segment & add to the overall brand presence with the industry peers.
3. Media Relationship Management:
- Identify key influencers in PR & media space to influence and build brand's share of voice
- To build and maintain excellent connect across English, Regional language, and digital media
4. Crisis management:
- Media Interaction guidelines / Training for employees
- Have relationships with stringers at critical business hubs
- Strong network to keep eyes on what's happening
- Information sharing and advising management with Swift turn around and efforts to mitigate the issue asap.
- Lead the Social media response management with digital ORM team, own it and resolve the same.
- Organize Hi tea, media round tables with / Journalists, local influencers to spread positive word about the brand
Eligibility:
Educational Qualification & Work Experience: Master's in journalism / Mass communication with min 10-15 years of work experience in journalism/currently working in a lead role for corporate PR team | preferably in BFSI / Service sector.
Competencies: Content writing, Business communication, Media relations, good connections with TV, print, Journalists & Digital Influencers of BFSI sector, CXO expectation management, must be from PR agency background or should have good experience of managing PR agency is essential
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