Roles and Responsibilities:
- Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search, Affiliate) in an efficient way.
- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.
- Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing strategies.
- Track and Manage marketing spending efficiently and effectively across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns.
- Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI.
- Set up and monitor analytical dashboards and give insights of key areas of importance. Use this to recommend performance optimization methods.
- Maybe required to liaison with the editorial team on need basis.
- Coordinate with Account Leads to achieve goals and ROI targets.
- Set up daily performance reports to analyze the performance and optimize campaigns.
Skill Sets Expected:
- At least 4 to 7 years of experience in Digital or Social Media Advertising.
- A stronghold on Web Analytics, A/B Testing, and metrics-driven marketing.
- Strong analytical ability, Outstanding ability to think creatively, identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
- Excellent verbal and written communication skills.
- High levels of integrity, autonomy, and self-motivation.
- Comfort in a fast-paced, entrepreneurial, start-up environment.
- High levels of proficiency with Excel/Google Sheets and PowerPoint/Google Slides
Do not Enter any spam link here