Job description
1- PURPOSE OF THE JOB:
Job Context: Grow sustainable volume and share by aligning and motivating team to achieve AOP object while building capability for future growth with a passion for front line execution.
2- DETAILS OF THE JOB:
Job Role/ Title: Sales Manager (DGM, Preferred from Alcoholic Beverage Industry)
Function: Sales & Marketing
Reporting Manager:HOS
Managers Manager:MUGM
3- KEY ACCOUNTABILITIES:
Accountabilities Scope of work
- Sales Volume Growth
Deliver the sales volume target by developing market in the assigned territory as per Annual Operating Plan.
Add new outlets which should contribute to achieving annual volume/value targets
Drive sales volumes of FMO (Focus of the Month) products and increase the Unique SKU count in the outlet and ensure Product range availability
- Market Execution
Develop strong relationships with Key Accounts, resolving channel partners issues, Visit & interact with DBRs on frequent basis to maintain relationship
Liaison with MEM team on VISI Services & secure preferential recommendations on service grounds
Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols
- Market Knowledge
Map the current Market Situation, Benchmark with Competition to identify gaps in Product- SKUs Availability
- Cost Control
Ensure credit control within Unit, Liaison with Commercial Responsible for monitoring & optimizing cost of direct operations, Maintain profitability of the Unit.
Adherence to all processes and process by ensuring that there are no pending claims/ settlements with internal and external partners
- Distribution Management
Responsible for implementing the Go-To-Market model within the Unit, Utilize tools to drive Business results-SAMNA, WW, etc.
- People Management
Coach, Guide & develop team members, Set Goals, Appraise performance & provide timely feedback, Identify Capability gaps & share input with stakeholders on development.
Assess Unit level staffing & skills requirement & develop plan to address in short & long terms needs
- New Initiatives
Special projects and new initiatives in order to ensure continuous business growth
4-KEY INTERFACES
External InterfacesInternal Interfaces Distributors, Key Account Manager, CFA, Local Government Authorities, VendorsHead of Sales, Commercial Head, Logistics & Distribution Head, ASMs, ASMs PAC, Internal Regional Office
5- EDUCATION & EXPERIENCE
Indicate the education level, previous experience, specific knowledge, skills and abilities required to meet minimum requirements for this Job.
Education Qualification (Highest) with Target Institute(s)
Full time MBA from Recognised University/Business School
Desired Certifications:
Certificate in Sales Management
Experience Range:
Minimum 8-10 years of post-qualification Sales and Distribution Management experience
Desirable experience: A minimum of 5-7 years of recent sales experience in Alcoholic Beverage Industry / HORECA Beverage company of repute, with a vast distribution network in leadership and people management roles.
6- SKILLS REQUIRED:
SkillsDescription Proficiency Level
(General Awareness; Working Knowledge; Functional Expert, Mastery)
Functional Skills
- Team Management
- Channel Management
- Analytical Skills
Functional Expert
Behavioral Skills
- Good Interpersonal Skill
- Good Communication Skill
Expert
- General Awareness: Knows the fundamental or general understanding of concepts.
- Working Knowledge: Has broad job knowledge; knows and applies the full range of concepts and practices. Has broad / working knowledge of the subject. Candidate should use these concepts in day to day practices.
- Functional Expert: Candidate is certified functional expert with strong knowledge on concepts.
- Mastery: Candidate is subject matter expert and has command over the subject/ concepts.
Note: we have a strict 4 wheeler policy for all M03 Grade and above roles in Sales/Marketing team.
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