Key Account Manager

 

About the job

Qualification: MBA with Marketing Specialization (tier I / II institute)

Experience: 4 + years’ experience in Key Accounts

Knowledge & Functional Skills

• Negotiating & Influencing

• Planning and Organizing skills

• Work Team Effectiveness

• Business Analysis, Presentation Skills

• Customer, Consumer and Category Insight

• Commercial Orientation

Proximity to Business

Market Strategy Development, Business and Commercial Planning and partnering (Collaboration & Influencing)

AREAS OF RESPONSIBILITY

1 Support on Key Accounts Strategy Development

• Support implementation of Key Account strategy for USL

• Responsible for delivery of Key Account Sales Target

2 National Key Accounts Support to Regional Key Accounts Delivery

• Recommend terms of trade and contracts for national key accounts and

identify relationships

• Support execution of all National and Regional Agreements, including development through the

regional category of national chains; Partner in negotiating trading terms, managing trade

spending and sales forecast, as well as perform promotional planning and business review

• Prepare annual/quarterly activity calendar for Key Account Programs – National or Regional

• Support new products launch and ensure generation of trials for the brands – collaborate

with Brand Teams

• Prepare training calendar – brand trainings, perfect serve communication, bar academy etc.

for Key Account personnel

3 Customer Marketing Initiatives in Key Accounts

• Work with internal partners to implement sales, merchandising and promotional

strategies to accomplish business goals and achieve sales targets

• Monitor competitor activities and leverage industry best practices in Key Accounts,

conduct shopper in sighting studies in sync with Marketing and Customer Marketing teams

• Vendor management with respect to selecting and evaluating vendors, manage

key relationships

• Manage inter-functional process & relationship for seamless execution – interface for Key

Accounts with Regional Sales, Channel, Customer Marketing and Brand teams

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.