Responsibilities:
- Develop strategic and interesting storytelling messaging on narratives related to political domain and election campaigns
- Strategize and execute a digital advertising plan, in line with the business strategy in coordination with the Digital advertising team
- People Management: Identify, recruit and manage an effective and passionate team of high-caliber individuals in order to effectively achieve business objectives
- Supervise and guide the content creators on both narrative and content review across different platforms - Instagram, Facebook, YouTube, Sharechat, Moj, Telegram and Koo
- Landscape assessment and competitor analysis, along with monitoring
- Support the development of advertising material across multiple platforms in line with brand
- Assistance in planning, execution and tracking of new trends in the similar space
Must Have:
- Good understanding of Indian politics, history and current affairs
- Good understanding of Bengali written & spoken both
- 4-10 years of professional in a media organization
- Digital media native who understands how to effectively communicate on social media platforms
- A demonstrated ability to synthesize complex concepts, formulate a clear point of view, and write concise and compelling narratives.
- Strong project management skills and experience, including managing internal stakeholders and external agencies, and multiple campaigns and projects at once
- Must be comfortable in fast-paced, deadline-driven environment and able to manage priorities well
- Willingness to roll up one's sleeves and get work done, even when it is outside the scope of the job.
- An agile, flexible individual with a can-do approach to managing ambiguity and a highly iterative creative processes.
P.S. : This is contractual role till April 2024
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